Meaning and Origin of the Surname Chavez

Which means and Origin of the Surname Chavez Chaves is an antiquated Portuguese last name that actually implies keys, from the Portuguese Chavesâ and Spanish laves (Latinâ clavis). Regularly a word related last name was given to somebody who made keys professionally. Chavez is additionally a substitute spelling of the Chaves family name, which in Portugal was regularly aâ habitational name from the town of Chaves, Tras-os-Montes, from the Latin acquis Flaviis, which means [at the] waters of Flavius.â Chavez is the 22nd most regular Hispanic family name. Last name Origin: Spanish, Portuguese Interchange Surname Spellings: CHAVEZ Celebrated People With the Surname Cesar Chavez: American social equality leaderHugo Chavez: President of VenezuelaNicole Chavez: Hollywood big name beautician Where in the World Do People With the Surname Live? As indicated by family name dispersion information from Forebears, Chaves is the 358th most regular last name on the planet discovered most normally in Mexico, with the most elevated thickness of the family name present in Peru. Chavez is additionally a typical last name in Bolivia, where it positions eighteenth generally mainstream in the country, just as Ecuador, El Salvador, Guatemala, Philippines, Honduras, and Nicaragua. WorldNames PublicProfiler also has the family name as generally normal in Argentina, particularly Northwest and Gran Chaco, just as New Mexico in the United States, and southwest Spain (Andalucia and Extremadura areas). Ancestry Resources for the Surname CHAVES Family DNA ProjectA Y-DNA venture concentrated on family and hereditary connections between the different Chaves families around the globe. This incorporates the Chavez and Caceres last names of Spain. Chavez Family Crest - Its Not What You ThinkContrary to what you may hear, there is nothing of the sort as a Chavez family peak or emblem for the Chavez surname. Coats of arms are allowed to people, not families, and may legitimately be utilized distinctly by the continuous male-line relatives of the individual to whom the ensign was initially conceded. Source: Cottle, Basil. Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967. Dorward, David. Scottish Surnames. Collins Celtic (Pocket release), 1998. Fucilla, Joseph. Our Italian Surnames. Genealogical Publishing Company, 2003. Hanks, Patrick, and Flavia Hodges. A Dictionary of Surnames. Oxford University Press, 1989. Hanks, Patrick. Dictionary of American Family Names. Oxford University Press, 2003. Reaney, P.H. A Dictionary of English Surnames. Oxford University Press, 1997. Smith, Elsdon C. American Surnames. Genealogical Publishing Company, 1997.

Roles of the Nurse Leader Term Paper Example | Topics and Well Written Essays - 1500 words

Jobs of the Nurse Leader - Term Paper Example Answer: No: 2 A medical caretaker pioneer infuses the awareness of other's expectations in the psyches of different attendants. She additionally makes them mindful of the jobs and obligations of an attendant as a medicinal services supplier. A medical attendant pioneer plays out her activity related exercises with full duty and devotion. A medical attendant pioneer offers need to her duties over her own issues. A medical attendant pioneer gives legitimate treatment to the patients dependent on her activity related encounters and information. â€Å"They might be liable for managing a ward, booking, oversight, representative audits and different business parts of the clinical field† (Ellis-Christensen, n.d.). In addition, an attendant chief is a self-propelled individual who not just plays out her expert exercises up to the degree of flawlessness yet in addition activates and rouses youthful medical attendants to be submitted with their activity obligations. Answer: No: 3 In kee ping up nonstop competency inside the nursing calling, a medical attendant pioneer works with full responsibility towards the objectives. In the event that a medical attendant pioneer gives a carelessness towards the activity duties, it influences the entire profession of that nurture. In this way, it is significant for a medical caretaker pioneer to show devotion and duty towards her activity so as to accomplish greatness and experience. It is the job of a medical caretaker pioneer to persuade different attendants to do their activity obligations with complete confidence and commitment since nursing calling is a social help identified with wellbeing, which can not hold up under any sort of carelessness towards any of the duties. Answer: No: 4 A medical attendant leader’s position of authority inside the nursing calling is multidimensional. A medical caretaker pioneer secures the privileges of different individuals identified with the calling and infuses a feeling of sense of pride in the individuals. An attendant chief aides different medical caretakers towards the way of morals and standards. An attendant head never lets different individuals feel down because of any issue identified with the calling, rather activates all individuals to speak loudly against the strategies, which influence their privileges. Answer: No: 5 A medical caretaker pioneer assumes an extensive job as an expert good example for youthful attendants. Dependability, great habits, and occupation duty are a portion of the variables, which make a medical caretaker a genuine good example for the youthful attendants. In the event that a medical attendant pioneer doesn't go to the emergency clinic on schedule or on the off chance that she discusses inconsiderately with patients and different attendants, she can't turn into a decent good example for different medical caretakers on account of the terrible picture, which she reflects to the youthful medical attendants. Accordingly, it is c ritical for a medical attendant pioneer to have great habits so as to turn into an expert good example. Answer: No: 6 I will bend over backward to turn into an expert good example for different medical attendants. I will advance and bolster nursing as perhaps the best calling of the world. As an expert medical attendant, I will offer need to my activity obligations over my own issues. I won't show any sort of carelessness towards my activity obligations and will show total duty and commitment towards my calling. Additionally, I will attempt to show a powerful character so as to turn into an ideal good example for my subordinates. Section: 2 Answer: No: 1 An attendant head assumes the job of an analyst by distinguishing different researchable issues and finding a way to determine those issues. An attendant chief partakes in various logical examinations. An attendant chief is constantly mindful of all exploration issues and plays a

Psychographic Segmentation in Marketing Definition Examples

Psychographic Segmentation in Marketing Definition Examples M?rk?t ??gm?nt?ti?n i? one ?f th? m??t ?ffi?i?nt t??l? for m?rk?t?r? t? ??t?r t? th?ir target group. It m?k?? it ???i?r f?r th?m t? personalize th?ir ??m??ign?, focus ?n wh?t’? necessary, ?nd to gr?u? similar consumers t? target a ????ifi? ?udi?n?? in a ???t-?ff??tiv? m?nn?r.M?rk?t ??gm?nt?ti?n i? b?ing u??d by m?rk?t?r? since l?t? 1900’?. Sim?l? th?ugh it may b?, it i? of vital u?? to forming ?n? m?rk?ting plan. Market S?gm?nt?ti?n i? a process ?f dividing th? market of ??t?nti?l ?u?t?m?r? int? diff?r?nt groups ?nd ??gm?nt? on th? basis ?f certain characteristics.Th? member of th??? gr?u?? ?h?r? similar characteristics ?nd u?u?ll? have ?n? ?r m?r? th?n one aspect ??mm?n ?m?ng th?m. To segment a m?rk?t, ??u divide ??ur ??t?nti?l ?u?t?m?r? into different groups. Mill?nni?l?, Generation X ?nd baby b??m?r?, f?r instance, ?r fans of thrill?r?, ??r?n?rm?l romance ?nd horror.Th?n ??u t?rg?t th? diff?r?nt ??gm?nt? with diff?r?nt ad ??m??ign?. Thi? t?k?? m?r? w?rk th?n a ?n?-?iz?-fit?-?l l ?dv?rti?ing blitz, but its m?r? effective.There ?r? 4 diff?r?nt types of market ??gm?nt?ti?n ?nd ?ll ?f them v?r? in th?ir im?l?m?nt?ti?n in th? real world.Type 1. Demographic ??gm?nt?ti?nDemographic ??gm?nt?ti?n i? ?n? of the ?im?l??t ?nd wid??t type ?f m?rk?t ??gm?nt?ti?n used. S?gm?nt?ti?n g?n?r?ll? divid?? a ???ul?ti?n b???d on variables (characteristics).Thu? d?m?gr??hi? ??gm?nt?ti?n t?? h?? it? ?wn v?ri?bl?? ?u?h ?? Ag?, g?nd?r, f?mil? ?iz?, income, ???u??ti?n, religion, r??? ?nd nationality.Type 2. Behavioral ??gm?nt?ti?nThis t??? ?f m?rk?t ??gm?nt?ti?n divid?? the ???ul?ti?n ?n the basis of their b?h?vi?r, u??g? and d??i?i?n making ??tt?rn.F?r ?x?m?l? â€"   young people will ?lw??? prefer D?v? as a soap, wh?r??? ???rt? enthusiast will u?? Lif?bu??. This i? ?n ?x?m?l? of behavior b???d ??gm?nt?ti?n. B???d ?n the b?h?vi?r ?f ?n individu?l, th? ?r?du?t i? marketed.Type 3. P???h?gr??hi? segmentationP???h?gr??hi? ??gm?nt?ti?n i? one whi?h u??? lif??t?l? ?f people, th?ir ??tivit i??, interests as w?ll ?? opinions t? d?fin? a m?rk?t ??gm?nt. P???h?gr??hi? segmentation is quite similar t? b?h?vi?r?l segmentation.But psychographic ??gm?nt?ti?n ?l?? t?k?? the ????h?l?gi??l ?????t? of ??n?um?r bu?ing behavior into accounts.Th??? ????h?l?gi??l aspects m?? b? ??n?um?r? lif??t?l?, hi? social ?t?nding as w?ll as hi? AIO, d? r?f?r m?r? t? A?tiviti??, Int?r??t? and O?ini?n?.Type 4. G??gr??hi? segmentationThi? t??? of m?rk?t ??gm?nt?ti?n divides people ?n the basis ?f g??gr??h?. Y?ur ??t?nti?l ?u?t?m?r? will h?v? different n??d? b???d ?n the geography th?? are located in.F?r instance, ????l? who are l???t?d in non muni?i??l areas might require a RO water purifier whereas those located in muni?i??l ?r??? might n??d UV based ?urifi?r?.Thu?, th? n??d can v?r? on the b??i? ?f g??gr??h?. Source | © WeeblyThi? ?rti?l? f??u??? on Psychographic ??gm?nt?ti?n in m?rk?ting.PSYCHOGRAPHIC SEGMENTATION IN MARKETING: DEFINITION EXAMPLES To th? uniniti?t?d, th? fi?ld ?f psychographics m?? ??und a littl? like a debunked “??i?ntifi?” ?rin?i?l? such as ?hr?n?l?g?, but ??tu?ll?, it’? one ?f th? m??t ?x?iting d?v?l??m?nt? in ????h?l?gi??l ?n?l??i? that m?rk?t?r? can l?v?r?g? in their ??m??ign?.P???h?gr??hi? segmentation divid?? ??t?nti?l ??n?um?r? b???d ?n th?ir interests, personalities, lif??t?l??, activities, and other similar f??t?r?.This kind ?f m?rk?t segmentation i? d?n? to ??t?r t? ??n?um?r? with ?imil?r lik?? and n??d? ?nd offer th?m ??m?thing th?? v?lu?.U?ing this segmentation, companies t?rg?t diff?r?nt m????g?? t? diff?r?nt ?u?t?m?r segments f?r a single ?r?du?t, highlighting th? ?r?du?t’? w?rth th?t i? mutually b?n?fi?i?l f?r th? consumers b?l?nging to ?n? ??gm?nt.Consumers h?v? various different psychographic m?k? u? ?nd ?n?l?zing th??? diff?r?n??? ?nd gr?u?in g ??n?um?r? b???d ?n th?ir mutu?ll? ?h?r?d ?h?r??t?ri?ti?? i? th? b?ginning of ????h?gr??hi? segmentation.Usually, thi? type of ??gm?nt?ti?n is u??d wh?n a product ?r ??rvi?? i? ?ff?r?d to a heterogeneous market, wh?r? consumers h?v? v?r? different d?m?gr??hi?? fr?m ???h other.Th? k?? ?im ?f thi? segmentation t??? i? t? gr?u? consumers int? characteristics th?t ?r? otherwise n?t so visible ?u?h ?? ??r??n?lit? traits, attitudes, interests, ??tiviti??, ?t?.C?t?g?ri?? ?f P???h?gr??hi? Inf?rm?ti?nA? m?nti?n?d earlier, ????h?gr??hi? information falls int? ?n? of three categories: ??r??n?lit?, lifestyle ?r social ?l???.A? w? w?rk thr?ugh each ?f these categories, ??u’ll begin t? ??? th?t they often ?l?? ?ff one ?n?th?r, in th?t individu?l? wh? can b? d???rib?d ?? a certain ??r??n?lit? t??? will t?nd t? fall into a specific ??t?g?r? ?f lif??t?l? ?nd/?r social class.H?w?v?r, it’s im??rt?nt t? n?t? th?t ?u?h ?v?r-g?n?r?liz?ti?n is wh?t ??u should b? tr?ing to ?v?id in the fir?t place.In ?th?r words, th?ugh ??u may n?ti?? certain patterns whil? ??gm?nting ??ur ?udi?n?? based ?n ????h?gr??hi??, it’? ????nti?l to n?ti?? th? ?n?m?li?? ??u’ll und?ubt?dl? come across, t??.In f??t, thi? ???mingl?-in??n?i?t?nt data ??uld end u? un??v?ring ?n ?ntir? segment ?f ??ur ?udi?n?? that ??u h?d previously ?v?rl??k?d.Th?t b?ing ??id, l?t’? t?k? a l??k at each ??t?g?r? ?f psychographics, as w?ll as some ?f th? most common ?ub??t?g?ri?? ?f ???h.1. P?r??n?lit?In ????h?gr??hi??, an individu?l’? personality ??n?i?t? of…well…who th?? ?r? ?? a person.Whil? segmenting ??ur customers b???d on ??r??n?lit?, ??u’ll ??n?id?r f??t?r? ?u?h as their b?li?f?, th?ir m?r?l?, th?ir motivations, and their ?v?r?ll ?utl??k ?n lif?.The following ?ub??t?g?ri?? ?r? b???d ?n personality t???? ?? defined by J????h Chri? P?rtn?r?.H?w?v?r, b?f?r? we li?t these subcategories, n?t? th?t these are merely ?ugg??ti?n? b???d on a typical customer b??? of a t??i??l ??m??n? within a t??i??l indu?tr?.In ?th ?r w?rd?, the d?t? ??u un??v?r might warrant th?t you create your ?wn ??r??n?lit? ?ub??t?g?ri?? t? better d?fin? your individu?l ?u?t?m?r?.B?l?ng?r?: A? th? name ?ugg??t?, individu?l? in this group ?r? m?r? “mainstream” th?n th??? in the ??t?g?ri?? t? follow. Th?? ??n?t?ntl? ???k to fit a ??mm?n mold, ?nd d?n’t r??ll? lik? t? ?t?nd ?ut in a ?r?wd.Achievers: P???l? in thi? gr?u? ?r? in?r?dibl? ?mbiti?u?, ?lw??? bu??, ?nd aim t? be upwardly mobile. Th?? f??l th? n??d t? constantly b? productive and are always w?rking to b?tt?r th?ir liv??. Th?? ?l?? tend t? b? materialistic, in th?t th?? will m?k? large ?ur?h???? t? symbolize their success in lif?.Emul?t?r?: Emul?t?r? w?uld love to r??? the b?n?fit? ?f b?ing A?hi?v?r?, but th??’r? mi??ing ?ith?r th? ?kill??t ?r w?rk ?thi? to ??tu?ll? g?t th?r?. To make u? f?r wh?t th?? ??n?id?r t? b? ?h?rt??ming?, Emulators m?k? l?rg? ?ur?h???? th?? ??n’t afford in order t? ?????r ?u?????ful.S?vi?r?: S?vi?r? work to ??hi?v? gr??tn??? not f?r themselves, but for the world ?? a wh?l?. They’re socially-conscious individu?l? who giv? ?nd giv? of th?m??lv??, ?nd r?r?l? (if ?v?r) ??k f?r ?n?thing in r?turn.D??m?d???r?: These individuals ?r? th? ??l?r ?????it? ?f b?th Belongers ?nd S?vi?r?. They march to th? beat ?f th?ir ?wn drum, and tend t? n?t rely ?n ?n??n? else for much ?f ?n?thing. But th?? also will b? incredibly loyal to ?n? person ?r organization th?? d? trust.Integrators: Think Achiever plus S?vi?r. Int?gr?t?r? ?r? h?rd-w?rking individu?l? who h?v? amassed v??t ?m?unt? ?f w??lth and wh? h?v? b?gun giving back to their ??mmunit? and th? w?rld.Surviv?li?t?: Th??? individu?l? are th??? who w?rk ????h??k to ????h??k and d?n’t have much to show f?r th?m??lv??. B???u?? th?? liv? in constant f??r ?f l??ing everything du? to a d?wnturn, th??’r? ?ft?n in?r?dibl? frugal and ?nl? ???nd money when it’? ?b??lut?l? n??????r?.N?w, the ??int of ????r?ting consumers into th??? categories isn’t t? determine h?w ??u can m?r k?t t? ???h category. That ?im?l? w?n’t h????n (e.g., n? Surviv?li?t i? g?ing t? purchase a R?l?x und?r ?n? ?ir?um?t?n???).Instead, it’? t? determine the ?ub??t?g?ri?? th?t consist of individuals wh? ?r? most likely t? g?t v?lu? ?ut ?f ??ur ?r?du?t ?r ??rvi?? â€" ?nd t? b?gin to understand ?v?n more about them in th? process.G?th?ring ?sych?gr??hi? dataSet th? ?n?l?ti??l numb?r? ??id? â€" it’? tim? t? g?t ??r??n?l. Th? ?nl? way to g?in thi? valuable ????h?gr??hi? segmentation inf?rm?ti?n i? b? g?tting to kn?w your target ?udi?n??.Don’t b? ?h?. Int?rvi?w your ?u?t?m?r? t? find out wh?t th?? lik? t? d? in th?ir spare tim?, wh?t th?? v?lu? most in life, and wh?t m?tiv?t?? th?m t? ?h?ng?. Th?r? ?r? a ?l?th?r? of possible ?u??ti?n? to u?? in ?rd?r t? g?in m?r? in?ight int? who your bu??r? are ?? hum?n beings.If you d?n’t f??l appropriately ??nn??t?d t? ??r??n?ll? ??k ??ur buyers or if ??u ?r? l??king to g?in a l?rg?r population, send out a survey. S?nding out a survey i? a gr?? t way t? g?th?r th? inf?rm?ti?n you n??d in ?rd?r t? ?r???rl? ?x??ut? ????h?gr??hi? ??gm?nt?ti?n.2. Lif??t?l? / Attitud??To g?t a good ?i?tur? ?f ?n individu?l ?u?t?m?r’? lif??t?l?, ??u’ll n??d t? ?n?l?z? three “dimensions” ?f th?ir lif?:O?ini?n?/Attitud?Int?r??t?A?tiviti??Though commonly referred t? ?? “AIO Variables” (Activities-Interests-Opinions), I’v? d??id?d t? li?t these f??t?r? in a diff?r?nt ?rd?r, whi?h w?’ll di??u?? m?m?nt?ril?.Fir?t, w?’ll t?k? a look ?t each ?f th??? ?????t? in i??l?ti?n, th?n wrap u? th? section by explaining how each relates t? ?n? ?n?th?r.Opinions/AttitudeAn individu?l’? attitude t?w?rd ?r ??ini?n ?f something (anything) i? ?r??t?d b? a ??nflu?n?? ?f:Th? d?gr?? t? whi?h that “??m?thing” i? important t? th?ir lifeDeep-seated b?li?f? h?ld b? said individu?lA ??r??n’? ?ttitud? f?rm? th? b???lin? for whi?h th?? will gauge a ??rt?in “something” in terms of u??fuln???, ??rh??? b?f?r? they’ve ?v?n so mu?h as entertained th? i d?? ?f u?ing such a thing.A? ?u?h, ??ini?n? m?? be based ?n a ??r??n’? l?gi??l und?r?t?nding ?f ?n id??…?r th?? may b? b???d on a preconceived n?ti?n th?t ??r??n h?ld? within th?m.N? m?tt?r the ????, th?ugh, ??u’d b? hard-pressed t? ?h?ng? a ??r??n’? ??ini?n ?n?? it i? fully f?rm?d.Int?r??t?Sim?l? ?ut: A ??r??n’? l?v?l of interest toward a given ??m?thing is th? d?gr?? ?f ?x?it?m?nt th?? g?t from ?ng?ging with â€" ?r even thinking about ?ng?ging with â€" said ??m?thing.When researching a ?u?t?m?r’? interests, you might ?h???? t? fir?t use a br??d scope, narrowing ??ur focus ?? you begin to und?r?t?nd m?r? ?b?ut th?m.F?r ?x?m?l?, you might fir?t d?t?rmin? that a ?u?t?m?r ?nj??? ??m??titiv? ???rt?. Y?u th?n might b? ?bl? t? d?t?rmin? that th?ir sport of preference i? baseball.At this ??int, you’d kn?w you have a g??d ?h?n?? ?f ?r??ting a ??l? if you w?r? t? m?rk?t ??rt?in b???b?ll-r?l?t?d ??ui?m?nt to this individual.D??? this m??n th?t ??u d?n’t have a chance ?f ??lli ng ?th?r ???rt? ??ui?m?nt (or ??m?thing else entirely) t? this ??m? person? Absolutely n?t. But, if ??u w?r? to ?ki? the br??d ??t?g?riz?ti?n ?nd h?n? right in on their int?n?? l?v? ?f b???b?ll, you might unintentionally miss th? f??t th?t th??’r? also a huge h??k?? f?n, ?? w?ll.Und?r?t?nding ??ur customers’ int?r??t? i? ????nti?l â€" ?v?n if th??? int?r??t? have seemingly little t? d? with the product or service you ?ff?r. This brings u? t?…A?tiviti??Wh?n we talk ?b?ut activities h?r?, we’re t?lking ?b?ut a f?w diff?r?nt things:The ??tiviti?? a ??r??n ?nj??? (?nd will ???nd money to ?ng?g? in)Th? d??th t? whi?h they “div? int?” said ??tivit?The w?? in whi?h th?? go ?b?ut m?king purchases f?r ??id activityObvi?u?l?, a ??r??n int?r??t?d in playing b???b?ll is g?ing t? need t? ?ur?h??? a variety ?f ??ui?m?nt, such ?? a gl?v?, a b?t, b?ll?, ?t?.Depending ?n th?ir l?v?l ?f interest, th?? might ?l?? ?ur?h??? ?l??t?, shinguards, ?nd a helmet.Th?? might also inv??t in hitting ? r thr?wing l????n?, ?r put m?n?? toward a m?mb?r?hi? in a local l??gu?.Two ????r?t? individuals with the ??m? level of interest might ?l?? v?r? in how th?? d??id? on whi?h product t? purchase. Whil? ?n? might d? their ?wn research ?n which type ?f (and quality ?f) equipment t? buy, another might consult a ???r or a specialist.As mentioned in th? intr?du?ti?n, w?’v? covered thi? b?h?vi?r?l aspect of m?king ?ur?h???? in our ???t article ?n b?h?vi?r?l ??gm?nt?ti?n.Ch??k it out if ??u h?v?n’t ?lr??d?.AIO V?ri?bl??The reason I li?t?d Opinions/Attitudes, Int?r??t?, ?nd A?tiviti?? in th? ?rd?r I did i? b???u?? ???h ?n? precedes th? next:A person f?rm? an ??ini?n ?b?ut a ??rt?in ??m?thingTh?? th?n l??rn m?r? about th?t something (?r ignore it ??m?l?t?l?)They th?n t?k? ??ti?n with regard t? that something (?r, ?g?in, d?n’t)In other words, ??ini?n? ?r? th? m?tiv?ti?n for a ??r??n b???ming int?r??t?d in ??m?thing, ?nd th?ir int?r??t in th?t something is the motivation b?hind them taking ??ti?n. With?ut ?n ??ini?n or an int?r??t in ??m?thing, a person has n? r????n to ?ng?g? with it.It is, however, ????ibl? to h?v? ?n opinion ?n ??m?thing ?nd b? int?r??t?d by it, but n?t take ??ti?n on it.In f??t, it ??n b? ??id that a m?rk?t?r’? j?b i? t? bridge the g?? that allows a ?u?t?m?r to t?k? thi? initi?l ??ti?n with?ut f??ling lik? th??’r? ri?king a m?j?r ??tb??k or l??? in lif?.Advantages of Psychographic SegmentationSh?uld ?r?vid? a mu?h gr??t?r in?ight int? th? consumers their lif??t?l?? and their needsH?l?ful f?r un??v?ring motivations ?nd reasons f?r ?r?du?t and brand purchasesOft?n m?r? helpful for developing ?r?m?ti?n?l ??m??ign?Limitations of Psychographic SegmentationR??uir?? market research â€" u?u?ll? a mix ?f qualitative and ?u?ntit?tiv? â€" whi?h can b? ?x??n?iv?As a result ?f th? research ???t, probably m?r? ?uit?bl? for l?rg?r firm?/br?nd?S?m?tim?? ?u?lit?tiv? market r????r?h h?? a ??n??rn r?g?rding th? int?r?r?t?ti?n ?f th? finding?Psychographic ??gm?nt ? may not b? ?? easy to r???h vi? ?r?m?ti?n?l m?th?d? ?r t? id?ntif? in-store  3. Social Cl??? / A?tiviti??Of ?ll th? categories of psychographics, social class is th? m??t ?tr?ightf?rw?rd. Th?t b?ing ??id, let’s quickly go thr?ugh ?l????? which th? ???ul?ti?n is usually divid?d int?.N?t?: The f?ll?wing list i?n’t “?ffi?i?l” in any ??n??; it’s ju?t m??nt to describe th? “typical” circumstances ?nd mindsets ?f a person in a giv?n class.T??-U???r Cl???: Members ?f this ?l??? are th? ri?h??t ?f the rich. Th??? individu?l? h?v?, f?r the m??t ??rt, inh?rit?d th?ir w??lth fr?m g?n?r?ti?n? ???t, ?nd â€" again, f?r the m??t ??rt â€" have never ?x??ri?n??d ?ir?um?t?n??? in which m?n?? w?? ?n i??u?. A? such, th?? tend t? spend l?vi?hl? and with?ut mu?h ??n?id?r?ti?n f?r ?ri??.Bottom-Upper Cl???: Members of thi? class did not inh?rit th?ir wealth ?? mu?h as they h?v? ??rn?d it themselves. While n?t necessarily ??n?id?r?d “rags to ri?h??,” they know h?w mu?h ?ff?rt, kn?wl?dg?, and ?v?n lu?k it takes t? r???h the l?v?l th??’v? r???h?d. Whil? they don’t spend money with r??kl??? di?r?g?rd, th?? ?l?? ?r?n’t ?fr?id to go ?ut and bu? wh?t th?? w?nt, ?ith?r.T??-Middl? Cl???: M?mb?r? ?f th? top-middle ?l??? are in a comfortable ?n?ugh fin?n?i?l situation th?t they ?r? ?bl? to focus ?n gr?wing th?ir career or bu?in???. Similar to b?tt?m-u???r class individu?l?, they d?n’t ???nd m?n?? with?ut ??r?ful ??n?id?r?ti?n â€" but th?? ??n afford t? ?r?vid? themselves and their families with a certain amount ?f th? “fin?r thing? in life.”Bottom-Middle Class: In thi? ?l???, ??u h?v? the whit?- or grey-collar w?rk?r?. Th??? individu?l? liv? ??nv?nti?n?l liv?? ?nd ?r? ?bl? t? ?r?vid? th? basics f?r th?ir f?mili?? (along with some ?xtr?? here and th?r?). Th?ir l?rg? purchases ?r? made with ??r?ful ??n?id?r?ti?n in t?rm? ?f fin?n??? ?nd l?gi?ti??.T??-L?w?r Cl???: This class t??i??ll? ??n?i?t? ?f blu?-??ll?r w?rk?r? who m?k? ?n?ugh m?n?? to g?t buy, but d?n’t have mu?h left ?v?r after ?u??l?ing the basics t? th?m??lv?? and th?ir f?mili??. B???u?? of thi?, they are always in “d?f?n??” mode, l??king t? w?rk as mu?h as ????ibl? to ??v? u? wh?t littl? m?n?? th?? can.B?tt?m-L?w?r Class: These individu?l? ?r? ?ith?r und?r- ?r un?m?l???d, ?nd live w?ll below wh?t m??t w?uld ??n?id?r a d???nt ?t?nd?rd ?f living. They ???nd wh?t little m?n?? th?? d? make ?n the bare ????nti?l? â€" but ??m?tim?? ??t t? f?r?g? these ????nti?l? in favor ?f ?xtr?n??u? distractions.A? mentioned ??rli?r, all thr?? ?f these categories tend t? coexist with ?n? ?n?th?r.For example, ?n individual wh? could be considered ?n Integrator is ?lm??t certainly a member ?f th? u???r-?l???, ?? they would n??d v??t ?m?unt? ?f w??lth t? b? ?bl? t? live the life ?f a ?hil?nthr??i?t.On the other hand, a Survivalist i? likely a m?mb?r of the t??-l?w?r class: ??ntinu?u?l? fighting to ?t?? ?fl??t, with littl? time ?r m?n?? to ??tu?ll? ?nj?? th?ir liv??.In terms ?f AIO v?ri?bl??, whi?h of th??? tw? individuals w?uld be a b?tt?r t?rg?t f?r a travel ??m??n? ??lling all-inclusive trips t? th? B?h?m???Ag?in, whil? the prospect of g?ing on ?u?h a tri? is lik?l? t? int?r??t ?lm??t ?n??n?, when it ??m?? t? t?king ??ti?n, only ?n? ?f the tw? will ??tu?ll? b? ?bl? to ?ff?rd the ti?k?t.N?w, this d???n’t m??n ??u ?h?uld pigeonhole your marketing initi?tiv?? and target ?nl? ?n? ????ifi? ??gm?nt ?f ??ur ?udi?n??.It m??n? ??u n??d t? figure ?ut how t? tw??k ??ur products, ??rvi???, ?nd ?ff?r? in order t? r???h ?? mu?h ?f ??ur ?udi?n?? as ????ibl? â€" while still m?king a ?r?fit.W?’ll get m?r? int? th?t in a bit, but fir?t l?t’? t?k? a look ?t th? ways in whi?h you ??n ??ll??t ????h?gr??hi? inf?rm?ti?n in th? fir?t ?l???.GATHERING PSYCHOGRAPHIC INFORMATIONS? n?w that we und?r?t?nd what psychographics ?r?, h?w d? we g? about ???uiring Psychographic d?t?? Th?r? are a numb?r ?f t??l? ?nd ???t?m? that ??u ??n use t? g?th?r P???h?gr??hi? data about your t?rg?t ?udi?n?? f?r marketi ng gr?wth. Y?u’r? ?r?b?bl? already familiar with a f?w ?f th?m.F?r ?x?m?l?, ??u m?? use G??gl? An?l?ti?? t? h?l? gather g??gr??hi? d?t? ?b?ut ??ur ?udi?n??.Let’s take a l??k at more t??l? ?nd resources ?? w?ll as th? ?r?? and ??n? ?f each.Surv???/Qu??ti?nn?ir??Surveys ?nd ?u??ti?nn?ir?? ?r? a u??ful ?nd f?irl? ???? w?? t? begin gathering inf?rm?ti?n.Th? real tri?k t? ?u????? h?r? i? kn?wing wh?t questions to ??k ?nd h?w t? ??k them. Surv??? n??d to b? ??t?r?d t? your ?udi?n?? and ??u h?v? t? also in??ntiviz? th?m.M?n? ????l? w?n’t fill ?ut a ?urv?? unl??? th?r?’? ??m?thing in it f?r them. For example, ??u might enter th?m into a ??nt??t if th?? ?n?w?r your survey.Pr?: You’ll g?t results quickly and ??n g?th?r a l?t ?f inf?rm?ti?n in a ?h?rt tim?.C?n: N?t ?v?r??n? will ?n?w?r ?? it can be diffi?ult t? g?t a good ?r???-???ti?n t? r??r???nt ??ur market. Y?u may h?v? to ?dd ?n in??ntiv? t? g?t a response.H?r? ?r? a f?w tips f?r a ?u?????ful ?urv??U?? open-ended questions to le arn the m??t.Incentivize th? ?urv??. W? used gift ??rd? ?nd it in?r????d th? willingn??? t? ??rti?i??t?.L??k f?r a large # ?f responses (we looked f?r ~150). Y?u w?nt t? find ?ut wh? th? ?u?t?m?r i?, wh?t n??d th?? h?d, wh?t ??m??tit?r? they h?d in mind during th?t ?r?????, ?nd wh? they chose you ?v?r a competitor.Personal Int?rvi?w?A few ?n?-?n-?n? int?rvi?w? with ??ur b??t ?li?nt? ??n help you ?r??t? a ?r?fil?. Thi? approach can be one ?f the m??t inf?rm?tiv? ?n??.It’? important wh?n ??ndu?ting a ??r??n?l int?rvi?w t? h?v? your questions prepared in ?dv?n?? ?nd t? b? able t? r???rd the ?n?w?r?.Pr?: Detailed inf?rm?ti?n from ??tu?l customers, with the chance to ?l?rif? their ?n?w?r? ?nd ??k follow-up questions.C?n: Tim? consuming. Y?u may ???nd an h?ur ?r more ??r ?u?t?m?r g?tting the d?t?il?d inf?rm?ti?n that ??u need.Here’s a ??ri?t ??u can use“Hey, [Name]!I h??? you’re having a great d??!I’m ju?t r???hing ?ut because I’m l??king f?r a few ?f m? b??t customers t? answ er some questions. I’m trying t? provide th? best ?r?du?t possible, and w? n??d some feedback t? improve.I ?r?mi?? t? keep th? ??ll to no more th?n 15 minut??. W?uld ??u b? willing to schedule a quick ?h?t?Th?nk? f?r ??ur time and for being ?u?h an ?w???m? customer!Sincerely, [Y?ur N?m?]”F??u? Gr?u??F??u? gr?u?? can be ??ndu?t?d ?nlin? ?r in person. It’? a ??ll??ti?n ?f ????l? g?th?r?d t? provide inf?rm?ti?n ?b?ut ??ur market. F??u? gr?u?? ?r? g?n?r?ll? a div?r?? gr?u?, d?m?gr??hi??ll? ????king.They ??n provide inf?rm?ti?n ?b?ut a ??rti?ul?r ?r?du?t or ??rvi?? or they ??n b? ??k?d about their v?ri?u? ????h?gr??hi? information.Pr?: Y?u can gain a deeper in?ight about ??ur prospects, ?nd ?ft?n people will chime in ?n ?th?r ????l?’? ?n?w?r?, giving ??u m?r? in?ight? ?nd answers.C?n?: In a gr?u? ?nvir?nm?nt people m?? not b? as h?n??t ?b?ut their ??ini?n?, values, beliefs ?nd m?tiv?ti?n? as they might b? in an ?n?n?m?u? ?nvir?nm?nt.Research provided b? 3rd party companiesThere a re w?b-b???d services ?nd t??l? th?t ??u can u?? t? g?in inf?rm?ti?n ?b?ut psychoanalytics.Pr?: V??t collection ?f data th?t ??m??n? ?l?? collects f?r you.Con: C??t-??n??i?u? m?rk?t?r? who h?v? a ?m?ll?r budget m?? n?t wi?h to ??? f?r this level ?f ??rvi??.Y?ur ?xi?ting website analyticsU?? your existing business analytics to dig a bit d????r int? ??ur ?u?t?m?r?’ b?h?vi?r. Wh?t ?r? vi?it?r? clicking ?n? On whi?h ??nt?nt d? they spend th? most tim?? Whi?h ??ll?-t?-??ti?n convert b?tt?r th?n ?th?r?? Wh?r? d??? the m?j?rit? ?f ??ur website tr?ffi? ??m? from? Wh?r? d? ????l? g? after leaving your site?Pr?: Readily ?v?il?bl? ?nd ??rtin?nt t? your ?xi?ting visitors.C?n: Tim?-??n?uming ?nd ??u m?? h?v? t? g? b??k a bit to find ?n?ugh d?t?. C?n b? ??m?li??t?d t? understand ?nd draw conclusions when th?r?’? a l?t of data. Need to set u? specific tests (A/B tests) t? un??v?r ??tt?rn?.Outsource itHir? a marketing firm to do th? r????r?h and inf?rm?ti?n g?th?ring f?r ??u. Th?? ??n ??ndu?t t h? ?urv???, f??u? groups, and dig into ??ur ?n?l?ti?? to manage th? ?r?filing for ??u.Pro: It’? easyCon: It’s expensiveS??i?l MediaThe gr??t thing ?b?ut l??king t? social m?di? f?r psychographic inf?rm?ti?n i? that users t?nd to b? much m?r? ???n wh?n u?ing th??? channels.Ethi??ll?, it’s n?t a great id?? t? tr?wl through ????l??’ ?r?fil?? grabbing every l??t bit of inf? ??u ??n, but ??u ??n get a decent grasp ?n th? lives of th??? ??u’r? t?rg?ting.Pro: It’s r?l?tiv?l? ???? t? g?t ??ur h?nd? on a l?t ?f d?t? ?? so many ????l? u?? S??i?l M?di?.Con: Social M?di? inf?rm?ti?n is h?rd?r to quantify th?n ?th?r m?th?d? ?nd entails a number of diff?r?nt v?ri?bl??.E??h one of these m?th?d? ??n help ?dd depth ?nd information t? ??ur ?udi?n?? ?r?fil?.Combine a f?w ?f th? m?th?d? ?nd ??u’ll be w?ll ?n ??ur w?? t? ?r??ting a ??m?r?h?n?iv? ?nd ???ur?t? d???ri?ti?n of wh? i? interested ??ur ?r?du?t? ?r ??rvi???.You’ll kn?w h?w t? m?rk?t to th?m t? m??t their unique n??d?.A few ??ur? ?? f?r ????h?gr??hi? dataClaritas Segmentation M?rk?t Solutions:   Provides market, lif??t?l?, d?m?gr??hi?, ?nd behavioral information f?r ?t?t??, ??unti?? and D??ign?t?d Market Ar??? (DMA).   (Online guid? ?v?il?bl? Claritas SMS)American FactFinder:   U.S. C?n?u? Bur??u ?h?rt?ut to ???ul?ti?n, h?u?ing, ?nd d?m?gr??hi? ?t?ti?ti?? for towns, cities, ??unti??, ?t?t??, ?nd zi? ??d??, in?lud?? ?t?ti?ti?? from th? 2010 Unit?d States C?n?u?.Qui?kF??t?: Quick ?????? t? ?t?ti?ti?? for all states and ??unti?? with facts ?b?ut ????l?, business, ?nd g??gr??h? from th? U.S. Census Bureau.P??ul?ti?n R?f?r?n?? Bur??u:   U.S. ???ul?ti?n i??u??, tr?nd?, ?nd ?t?ti?ti??, in graphics ?nd t?xt, ?r? ?r???nt?d in an easy-to-use f?rm?t.   T??i?? in?lud? m?rri?g? ?nd family, ???ul?ti?n ??tim?t?? ?nd ?r?j??ti?n?, education, r??? and ?thni?it?, in??m? and ??v?rt?, migr?ti?n, foreign-born ???ul?ti?n, ?hildr?n, ?ld?r ???ul?ti?n, fertility, l?b?r f?r?? and ?m?l??m?nt, ?nd m?rt?lit?.STATSAm?ri??:   Provides d?m ?gr??hi? ?t?ti?ti?? f?r ?t?t??, counties ?nd m?tr???lit?n ?r???.Cit?-D?t?.??m:   Pr?vid?? profiles of U.S. ?iti?? with population, income, r???, ?du??ti?n, and h?u?ing statistics.C?n?um?r Ex??nditur? Surv??:   U.S. Bureau of L?b?r St?ti?ti??.   Pr?vid?? inf?rm?ti?n on th? bu?ing h?bit? of Am?ri??n consumers, including data ?n their expenditures, in??m?, and consumer unit (f?mili?? ?nd ?ingl? consumers) characteristics.Am?ri??n Cu?t?m?r S?ti?f??ti?n Ind?x:   An?l?z?? ?u?t?m?r satisfaction f?r 10 ???n?mi? ???t?r? and m?r? th?n 40 k?? industries.Am?ri??n Time U?? Survey:   U.S. Bur??u ?f L?b?r Statistics.   Measures the amount of tim? ????l? ???nd doing various ??tiviti??, ?u?h ?? paid w?rk, childcare, volunteering, and ???i?lizing.P?w Social D?m?gr??hi? Tr?nd?: Studi?? behaviors and ?ttitud?? ?f Am?ri??n? in key ?r??? ?f th?ir liv??, in?luding f?mil?, community, h??lth, finance, w?rk and l?i?ur?.CensusScope: An ????-t?-u?? t??l f?r investigating U.S. demographic tr?nd? from th? S??i? l S?i?n?? Data Analysis N?tw?rk (SSDAN) ?t th? University ?f Mi?hig?n.   D??ign?d f?r g?n?r?li?t? ?nd ????i?li?t?, it in?lud?? charts, m???, ?nd r?nking f?r n?ti?n?l, ?t?t?, m?tr?, ?nd ??unt? data from the 2010 ??n?u? ?nd ??rli?r.H?W TO U?? ??Y?H?GR??HI? ??GM?NT?TI?N IN Y?UR M?RK?TINGN?w ??u’v? got the d?t?. But d?t? i? useless unl??? ??t?d upon! Y?u w?nt t? start b? segmenting your customers int? general ????h?gr??hi? groups.It won’t be ?? clear-cut as ?l???if?ing ????l? ?? “millennials”, “f?m?l?”, ?r “$50k-100k ??r ???r”. But ??u will start t? ??? patterns b?tw??n like-minded customers, ?u?h as similar ?mbiti?n?, ?truggl??, ?r ?ri?riti??.Do your b??t t? develop a bu??r ??r??n? f?r each of the big g?n?r?l gr?u?? ??u’v? uncovered. Y?u might only n??d to ?r??t? ?n? ?r you m?? n??d ??v?r?l, d???nding ?n ??ur sample ?iz? and the diversity ?f ??ur ?u?t?m?r?/wh?t they u?? ??ur product t? solve.L?t m? w?lk ??u thr?ugh ?n ?x?m?l?.S?gm?nting into Buyer P?r??n??Let’s ??? ??u surveyed 150 people ?nd r??liz?d th?r? are tw? m?in groups:On? th?t u??? your product t? fr?? u? time f?r entrepreneurial side ?r?j??t?, and ?n? th?t uses it to im?r??? their b??? and get a r?i??.Th??? ?r? two different ???ir?ti?n? you w?nt t? ?????l to; Tw? buyer ??r??n??.Now ?u????? th?r? ?r? 84 entrepreneurs and 66 ?m?l?????; you w?uld m?k? th? entrepreneur gr?u? your ?rim?r? focus since there are m?r? ?f th?m.Here’s John. J?hn i? an ?ntr??r?n?ur. He represents the 84 entrepreneurs ??u ?urv???d. His bigg??t ???ir?ti?n (?nd the m??t common ???ir?ti?n ?f th? 84 ?ntr??r?n?ur? ?urv???d) i? to gr?w hi? ?id? bu?in??? into hi? full-tim? job.But h? (?nd his peers) ?truggl?? with finding th? tim? ?nd energy at the ?nd of the day t? put real ?ff?rt into hi? bu?in???. J?hn ?l?? ???nd? tim? on Link?dIn to n?tw?rk with colleagues and r??d? ?ubli??ti?n? lik? Inc. ?nd Entr??r?n?ur.B???d ?n those f?w ?h?rt ??r?gr??h?, d? you think you ??n im?r?v? your m?rk?ting?H?r?’? h?w it could h?l?:L et’s say ??u spend a t?n ?f m?n?? ?n F???b??k ads with littl? r?turn. Y?u n?w und?r?t?nd th?t J?hn spends time ?n LinkedIn, n?t F???b??k. So you ?hift m? marketing dollars t? LI.Additi?n?ll?, ??u kn?w th?t a guest post ?n Inc. ?r Entrepreneur would have a big influence ?n J?hn. It w?uld ?ut ??u on hi? r?d?r as a tru?tw?rth? ??m??n?.S?? h?w ????h?gr??hi?? improved your m?rk?ting n?w?S???king Y?ur Cu?t?m?r’? L?ngu?g?U?ing ??ur ?u?t?m?r’? ?wn w?rd? in your marketing is like ?triking g?ld. It ??n h?v? a major im???t ?n your conversions. Joel Kl?ttk?, a copywriter wh? helped HubS??t increase ??nv?r?i?n? n??rl? 100% u?ing ????h?gr??hi?? and ?l?? th? founder ?f Bu?in??? Casual Copywriting ??id th?t; “F?r ????, we n??d t? learn a f?w things:P?in pointsAnxieties (wh?t might keep th?m from bu?ing)D??ir?d ?ut??m?? (wh?t th?? w?nt)And m??t importantly, Pri?riti?? (as in, h?w im??rt?nt diff?r?nt f??tur??, b?n?fit? ?r ?ut??m?? ?r? to the leads we’re looking ?t)If w? ??n ?u?ntif? th??? ? u?lit?tiv? items, then we have a nice, ?l??n hi?r?r?h? f?r th? m????ging in our m?rk?ting.”If ??u kn?w 8 ?ut ?f 10 people in “X” d?m?gr??hi? f?und “Y” feature super im??rt?nt f?r “Z” r????n, ??u ??n ??mbin? that inf?rm?ti?n t? shape your unique value proposition and d??id? when ??u t?lk ?b?ut diff?r?nt ?l?m?nt? ?n your l?nding ??g? ?r in ??ur emails.Thi? m?? ???m lik? a l?t t? take in. As a ?r??ti??l ?x?m?l?, if ??u find th?? ?ri?ritiz? saving tim? to w?rk ?n th?ir ?id? business, thi? ?h?uld b? in th? titl? ?f your l?nding ??g?, n?t at the bottom.Th? features ?nd b?n?fit? ??m??ni?? think ?r? im??rt?nt are rarely ?v?r the ?n?? th?ir ?u?t?m?r? really find im??rt?nt.S?, wh?n ??u br??k l??d? d?wn int? ????h?gr??hi? segments and ??mbin? th?t with kn?wl?dg? ?f those 3 elements in a ?ri?ritiz?d list, you’ve g?t a ?l??r roadmap f?r marketing to th?t ??gm?nt and ??u can ?ull th? ????/w?rd? right ?ut ?f th??? ?u?t?m?r?’ r????n??? t? m?rk?t b??k t? them!S? if ?u?t?m?r? r????t ?dl? say thing? like “W? l?v? b?ing ?bl? t? funnel up insights to th? C-Suit?”, you ?t??l th?t language v?rb?tim to appeal to that ??gm?nt.”Boom!! E??? ?? that!!!PRACTICAL BENEFITS OF PSYCHOGRAPHIC SEGMENTATIONOn?? you have ????h?gr??hi? ??gm?nt?ti?n d?t?, ??u ??n use it to improve your m?rk?ting ?nd br?nding.Identify M?rk?ting ?nd Br?nd P??iti?ning O???rtuniti??Wh?n ??u know that a ??gm?nt of ??ur ?udi?n?? has a ????i?l psychographic trait, ??u can find ?l???? t? ?r?m?t? your br?nd where ??u know that audience ???nd? tim?. The Audi?n?? Ov?rl?? T??l also ??m?? in h?nd? for thi? research.You ??n ?nt?r in a ?it? that ??u kn?w ?????l? to ??ur ?udi?n??. For example, TOMS m?? ?nt?r v?g?n?hi?.??m t? find a v?ri?t? of ?th?r ?it?? th?t ?h?r? th? same ?udi?n?? that i? lik?l? t? b? interested in TOMS ?nd a v?g?n lif??t?l?.Th? ?it?? on th? list make for strong m?rk?ting ??rtn?r? and ?l???? th?t would b? id??l for ?dv?rti?ing ?nd ?r?m?ti?n?.Find Sit?? for Guest PostingKn?wing wh?t ?th?r w ?b?it?? appeal t? ??ur ?udi?n?? b???d ?n th?ir int?r??t? ?nd psychographic ??gm?nt?ti?n f??t?r? ?l?? help ??u find guest posting ????rtuniti??.U?ing th? report from the Audi?n?? Ov?rl?? Tool, ??u ??n find a v?ri?t? of sites where you ??n ???t ??nt?nt t? ??nn??t with ??ur id??l ?u?t?m?r?. The guest bl?gging sites d?n’t necessarily need t? be ?l???l? r?l?t?d to your indu?tr?. As l?ng as th?? ?r? ?l???l? r?l?t?d t? th? int?r??t? of your t?rg?t audience, th?? m?? be ideal ?l???? to ?r?m?t? ??nt?nt to reach ??ur id??l ?u?t?m?r?.Cr??t? Better ContentWh?n ??u intim?t?l? kn?w ??ur ?udi?n??, ??u are also better ??ui???d t? create content th?t connects with them. Y?u ??n outline a m?r? detailed bu??r’? journey when ??u deeply und?r?t?nd what your ?udi?n?? w?nt? ?nd n??d?.With a d?t?il?d ?ur?h??? funn?l, ??u can identify th? ??nt?nt th?t your target m?rk?t n??d? ?t each ?t?g? of the process.In the awareness and di???v?r? ?h???: When ??u kn?w your ideal ?u?t?m?r’? interests and n??d?, ??u can t?rg?t inf?rm?ti?n?l keywords ?nd find related k??w?rd? t? help th?m find your br?nd in search.In th? consideration ?nd evaluation ?h???: Wh?n ??u kn?w wh?t inf?rm?ti?n your target ?udi?n?? n??d? t? solve th?ir bigg??t problems, ??u ??n u?? MOFu m?rk?ting to ?r??t? g?t?d ??nt?nt th?t guid?? ?u?t?m?r? t? t?k? the next ?t?? t?w?rd connecting with ??ur brand (?nd provide ??u with v?lu?bl? l??d?).In th? ??nv?r?i?n ?nd purchase phase: Wh?n ??u know what t???? ?f products ??ur ?u?t?m?r w?nt? and n??d?, ??u can target buying k??w?rd? t? h?l? searchers find ??ur w?b?it?.Guiding ?u?t?m?r? thr?ugh th? buying d??i?i?n process i? mu?h easier wh?n ??u u?? psychographic segmentation t? id?ntif? th?ir wants and n??d? ?t ???h ?h???.Start L?v?r?ging P???h?gr??hi? S?gm?nt?ti?n in Y?ur Bu??r PersonasWh?n ??u ?r??t? d?t?il?d buyer ??r??n??, ??u g?in v?lu?bl? insights int? ??ur t?rg?t audience, which h?l?? ??u develop b?tt?r marketing campaigns and a more influ?nti?l br?nd.Th? ?r????? ?f using bu?? r ??r??n?? b???m?? even m?r? ??w?rful when ??u focus ?n psychographic ??gm?nt?ti?n.It ?ll?w? ??u t? ??nn??t with ?u?t?m?r? b???d ?n wh? they are, wh?t th?? b?li?v? in, ?nd what th?? care ?b?ut.PRACTICAL APPLICATIONS OF PSYCHOGRAPHIC SEGMENTATIONSo wh?t ?r? some ways in whi?h ????h?gr??hi?? are utiliz?d to h?l? brands connect with ??t?nti?l prospects ?nd consumers?B?l?w are 3 examples that demonstrate th? v?ri?u? ?r??ti??l ???li??ti?n? ?f ????h?gr??hi? ??gm?nt?ti?n ??r??? ???ul?r m?rk?ting v?rti??l?.R?t?il Indu?tr?Marketers of r?t?il products ?u?h ?? vid?? game consoles, ?-r??d?r?, t?bl?t ??m?ut?r?, ?t?., t??i??ll? attempt t? id?ntif? their t?rg?t ?udi?n?? b???d ?n k?? d?m?gr??hi? d?t? points ?u?h as in??m?, ?du??ti?n level, numb?r (and ?g??) ?f ?hildr?n in th? household, etc.Whil? thi? has tr?diti?n?ll? b??n ?n adequate ?t?rting ??int f?r m??t marketing ??m??ign?, it f?il? t? ?r?vid? brands with any inf?rm?ti?n in t?rm? of wh? a ??n?um?r w?uld want to ?ur?h??? a giv?n product.P???h? gr??hi? ??gm?nt?ti?n identifies the various psychological differences between purchasers, enabling m?rk?t?r? t? ?r??t? gr?nul?r consumer profiles th?t highlight th? v?ri?u? priorities ?nd motives b?hind their bu?ing d??i?i?n?. F?r example:On? h?u??h?ld may ?ll?w their ?hildr?n to spend m?r? tim? u?ing electronic devices b???u?? they feel th?t it is im??rt?nt to ?x???? their children t? n?w f?rm? ?f technology. In ????h?gr??hi??, thi? t??? ?f household might f?ll und?r th? consumer ?r?fil? ?f an “enabler,” b???u?? th?? ?r? ?n??ur?ging m?r? fr??u?nt u?? ?f ?l??tr?ni?? for th?ir ?hildr?n.On th? ?th?r h?nd, ?n?th?r h?u??h?ld might f??l it i? important t? limit ??r??n time f?r th? sake of focusing ?n f?mil? int?r??ti?n. Thi? h?u??h?ld might also f??l that technology ?h?uld ?rim?ril? b? u??d f?r ?du??ti?n?l purposes rather than ju?t purely f?r ?nt?rt?inm?nt. In ????h?gr??hi? t?rm?, th? ?r?fil? th?t might b? created f?r thi? t??? ?f consumer w?uld b? that ?f a “limit?r.”Whil? the e nd result for ???h consumer profile i? b??i??ll? g?ing t? be th? same â€" i.e., th?? will ?ur?h??? an electronic d?vi??th?ir ????h?gr??hi? inf?rm?ti?n r?v??l? significantly different m?tiv?ti?n? for each ?ur?h???.Therein li?? th? power of psychographic ??gm?nt?ti?n: It allows marketers to fin?-tun? th?ir m????ging in ?rd?r t? ?????l t? th? v?lu?? ?nd ?ri?riti?? ?f ???h di?tin?t subgroup.Tr?v?l IndustryAr? ??u tr?v?ling f?r bu?in??? or pleasure? This famous question h?? been asked by ??untl??? ?u?t?m? agents all across th? gl?b?, ?nd it is a ??rf??t example of a ????h?gr??hi? inquiry in action.As you w?ll kn?w, there is a w?rld ?f diff?r?n?? b?tw??n g?ing ?n a bu?in??? tri? and t?king a v???ti?n, but even within th??? di?tin?t ??t?g?ri?? there are multi?l? ?h?d?? of v?ri?ti?n in t?rm? ?f wh? ??m??n? would choose t? tr?v?l.F?r ?x?m?l?, und?r the br??d b?nn?r of “l?i?ur? tri??,” you might find tr?v?l?r? wh? ?r? l??king for a n?w ?dv?ntur? versus those wh? ?r? just tr?ing t? get ?w? ? for ??m? much-needed respite.Using psychographic segmentation, br?nd? ??n drill down further t? id?ntif? ??t?nti?l m?tiv?? f?r various tr?v?l ?l?n?, ?? th?t th?? ??n ?u?t?miz? their ??m??ign m????g?? (?nd travel packages) to m?t?h th? d??ir??, ?ri?riti?? and ?r?f?r?n??? ?f their t?rg?t audience.H??lth??r? IndustryTh? healthcare indu?tr? has f???d significant ?h?ll?ng?? in t?rm? ?f fostering ?ng?g?m?nt ?nd encouraging h??lthi?r lif??t?l?? ?m?ng ??ti?nt?, and this has ?rim?ril? b??n du? t? a l??k of adequate ?udi?n?? ?r?filing ?nd t?rg?ting t??hni?u?? and methodologies.A? P?w?ll ?nd T??? have ??int?d ?ut, ??n?um?r segmentation based on demographic f??t?r? (?.g., age, socioeconomic ?t?tu?, gender, ?t?.) in?t??d ?f th?ir psychological and/or b?h?vi?r?l ?h?r??t?ri?ti?? tends t? d?liv?r lackluster results, b???u?? it f?il? to ?ddr??? th? m?n? int?rn?l factors th?t can have a ??rv??iv? effect on ??ti?nt behavior.U?ing ????h?gr??hi? segmentation, healthcare ?r?vid?r?, h???it?l?, health ?? ?t?m?, h??lth insurance ??rri?r?, and other indu?tr? participants ??n group ??t?nti?l h??lth??r? ??n?um?r? ????rding t? th?ir k?? b?li?f? and ?r?f?r?n???, ?u?h as individu?l? wh?:R?l? h??vil? upon th? r???mm?nd?ti?n? ?nd ??ini?n? ?f th?ir h??lth??r? ?r?f???i?n?l;T?nd t? ?ri?ritiz? th? h??lth and well-being of ?th?r? ?v?r th?ir own;Ar? proactive in r?f?r?n?? t? ???king inf?rm?ti?n ?nd guidance to promote their h??lth ?nd wellness;B?li?v? in (?r r?j??t) the validity ?f naturopathic ?r h?li?ti? medicine;D?m?n?tr?t? a variety of ?th?r m?tiv?ti?n?, beliefs ?nd/?r ?ri?riti??.With the help ?f ????h?gr??hi? ??gm?nt?ti?n, m?rk?t?r? ??n ?u?t?miz? th?ir m????ging t? b?tt?r ??nn??t with ???h ?n? ?f the above consumer ?r?fil??, which will in turn boost ?ng?g?m?nt ?nd promote increased adoption ?f h??lth??r?-r?l?t?d ?r?du?t? ?nd ??rvi???.The ???li??ti?n of ????h?gr??hi? ??gm?nt?ti?n ?l?? ?xt?nd? b???nd m?rk?ting t? clinical ??r?. Progressive ?r?vid?r? have u??d ????h?gr??hi? ??gm?nt?ti?n t? m?tiv ?t? ??ti?nt? to take th? ???r??ri?t? steps f??ilit?ting r???v?r? ???t-h???it?l di??h?rg?.F?r example, M?????hu??tt? G?n?r?l H???it?l has u??d ????h?gr??hi? ??gm?nt?ti?n with automated, digital ??mmuni??ti?n? t? r?du?? hospital r??dmi??i?n? f?ll?wing a t??? ?f spinal ?urg?r?.As you ??n see, ????h?gr??hi? ??gm?nt?ti?n applications in th??? v?ri?u? indu?tri?? ?ll have a ?imil?r aim: To help m?rk?t?r? ?nd br?nd? b?tt?r understand the ????h?l?gi??l makeup ?f th?ir t?rg?t ?udi?n??.By doing ??, bu?in????? can d??ign m?rk?ting messages th?t will b?tt?r r???n?t? with th? ????l? th??r? tr?ing t? reach, producing ?ff??tiv? r??ult? ?n both sides of th? tr?n???ti?n.FINAL WORDSD? ??u ??? h?w ????h?gr??hi? ??gm?nt?ti?n ??n h?v? a massive im???t on your bu?in???? Un??v?ring ambitions reveal ??ur ?u?t?m?r?’ bigg??t m?tiv?ti?n?. Th?? lit?r?ll? t?ll you, word f?r w?rd, h?w to sell them.Th?? ?v?n give you th? ?x??t w?rd? th?? u?? t? d???rib? th?ir f??r? ?nd problems. Use that language in ??ur m?rk?ti ng campaigns!Finally, g? wh?r? your customers g?. If th??’r? ?n Pint?r??t ?nd ??u’r? m?rk?ting ?n In?t?gr?m, jum? ?hi?. P???h?gr??hi?? will r?v??l thi? as w?ll.

We Must Make Real Organic Goods - 981 Words

In today s fast moving world it is difficult to keep up with nutrition with early wake-up calls and late night shifts at work. It is really hard to fit a nice healthy meal in between, and finally, when we get home, we come to the fridge, only to find sugar, high carbohydrate foods, and yummy scrumptious fat in the fridge. There is nothing like comfort food right? Well, in the U.S their thousands of â€Å"organic† food stores calming to have better and healthy vegetables, products and medicine that will â€Å"detoxify† you. However, farmers globally make up only one percent of organic agricultural land, although with more practices being done in the U.S the percentage globally would go from one to one-point-seven percent if you counted all the organic farmers in the U.S. Due to the low real organic food supply and the majority being convectional it is lugubrious to say that one cannot become detoxed and, if you thought so before doctors are claiming it is impossible. In order to make real organic goods, we should practice our own organic farming in inner cities, and find new and better farming techniques to help the earth. This would also help the local farmers and the environment. Like in most inner cities, it s sometimes difficult to catch the bus let alone a good healthy breakfast the most important meal of the day, but of course, if you are on the run you could always get a doughnut and processed gas station foods or a quick bite at the diner, but who really knows where goods onShow MoreRelatedOrganic Food Saves Health744 Words   |  3 PagesOrganic food saves health? Kip Pester, the author of the In Organic We Trust movie, suggests that people have to use organic food, because it is healthier, and it has more nutrients. It is made in a natural environment, and organic food is without pesticides. Organic food is healthier food; this gives a better health, and gives better quality. Organic foods have more nutrients. 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The Lost Secret of Mla Essay Writing Samples Easy

The Lost Secret of Mla Essay Writing Samples Easy You see, the conventions of English essays are somewhat more formulaic than you may think and, in various ways, it can be as easy as counting to five. In English Language, compositions or essays actually are one of the most essential facets of the subject. Finding out how to compose a persuasive essay might take a while. The Tried and True Method for Mla Essay Writing Samples Easy in Step by Step Detail Read my essay writing service reviews and my guide to selecting the ideal service for everything you want to understand about how to pick the best writing businesses. Your academic essay should evoke an emotion that is needed to spark different ideas, opinions and other types of responses. There are a big number of specialist thesis writing help services available on the internet and they've highly-qualified academic writers and can offer plagiarism free content. Therefore, should you need any types of help, you can inquire f rom our support team that's always offered. For the time being, however, it is going to let you organize your essay and teach you just how to compose an essay. A research essay is normally a highly specialised essay. An academic essay always must be relevant. Always bear in mind your academic essay needs to be playful it must not bore your audience. Utilizing a writing service is the perfect means to have a well-written essay to use as a guideline to make sure the essays you write are hitting each one of the important points and are at the appropriate depth necessary for your academic grade. The full paper ought to be double-spaced. Possessing good essay examples provides the reader an in-depth and on-the-court idea about what a well structured and coherent essay appears like. A superb place to begin is with the 5 paragraph essay. The Battle Over Mla Essay Writing Samples Easy and How to Win It Even though the conclusion paragraph comes at the conclusion of your essay it ought not be regarded as an afterthought. An essay has to be composed of an introduction, a body, and a conclusion. The introduction or the introductory paragraph is a rather relevant facet of your essay due to the simple fact it states the major idea of your composition. Your closing statement should be quite so emphatic that the reader is totally conv inced about your position. Facts, Fiction and Mla Essay Writing Samples Easy Let's say that you're writing an essay on The important causes of Road Accidents in your City, it's obvious you're going to produce two or three points. Needless to say, if you don't understand what's mla format, the ideal thing you can do is ask for support. The solution is CustomWritings.com. If your reply is yes, then you just came to the perfect location. As clarified before the standard of papers is the very first important point which makes the best internet essay writing service. Research Paper isn't a task for a single day. As the title of the writing implies you have to conduct the research in the certain region of knowledge. Employing mla essay format for your papers is something which you are going to have to do more than once, once you are in college or university. When drafting a CV for global jobs, an individual have to keep in mind the demands of the foreign employers. There are a couple points which ought to be taken into account when selecting a superior coursework help company. You're freely permitted to keep in contact with your writing assistant during the full procedure to be certain that your instructions are followed properly. When you're taking reference from the samples, you must search for the sample that supplies you with best presented details of former jobs, education and current skills. To put it simply, an academic essay may be an evidence of the depth of your research procedures and the rest of the activities that you've executed so you can support the content of your written output. The use of citation is, in addition, the portion of MLA to prevent plagiarism. Even when you have necessary data, it can be pretty challenging to present it in an appropriate systematic manner based on the rules of formalization. The reference list ought to be formatted well to prevent plagiarism. Essay writing examples in doc format like the ones given may help lead you in writing an excellent composition. The MLA research paper outline template is just one of the popular formats to be utilized in academic writing. The MLA format is an overall writing style that employs the parenthetical citation guideline. Now that you're prepared to work on your mla essay format, it's time for you to appear at a mla format template.

Cost of Debt Bias Free Essays

Debt is perpetual 2. probability of default is 6 in each period. The probability is the same in every period 3. We will write a custom essay sample on Cost of Debt Bias or any similar topic only for you Order Now If default occurs, bondholders receive p fraction of the face (principal) value f the bond plus accrued interest. 4. Bond is sold at par, i. e. , the bonds initial price equals its principal value. . If the bond does not default, the bondholders receive the promised coupon payment. 6. Discount rates are constant over time. At the start of each period in which the bond has yet to default, the bonds price must equal its initial price. Why? At the start of period 1, the bond promises to pay a perpetual series of interest payments and with a 6 probability of default and an a ecovery rate of p; at the start of period 100, if the bond never defaulted in the previous 99 periods, the bond promises to pay a perpetual series of interest payments and with a 6 probability of default and an a recovery rate of p. The same statement is true for any and all dates in the future. Thus, the price will be the same at all dates in the future. Thus, if the bond does not default at the end of the period, at the end of a period, it is worth P + rYTM P; if the bond defaults at the end of a eriod, it is worth y(P + rYTM P). How to cite Cost of Debt Bias, Papers

Cost of Debt Bias Free Essays

Debt is perpetual 2. probability of default is 6 in each period. The probability is the same in every period 3. We will write a custom essay sample on Cost of Debt Bias or any similar topic only for you Order Now If default occurs, bondholders receive p fraction of the face (principal) value f the bond plus accrued interest. 4. Bond is sold at par, i. e. , the bonds initial price equals its principal value. . If the bond does not default, the bondholders receive the promised coupon payment. 6. Discount rates are constant over time. At the start of each period in which the bond has yet to default, the bonds price must equal its initial price. Why? At the start of period 1, the bond promises to pay a perpetual series of interest payments and with a 6 probability of default and an a ecovery rate of p; at the start of period 100, if the bond never defaulted in the previous 99 periods, the bond promises to pay a perpetual series of interest payments and with a 6 probability of default and an a recovery rate of p. The same statement is true for any and all dates in the future. Thus, the price will be the same at all dates in the future. Thus, if the bond does not default at the end of the period, at the end of a period, it is worth P + rYTM P; if the bond defaults at the end of a eriod, it is worth y(P + rYTM P). How to cite Cost of Debt Bias, Papers

Social Media †Its Real Value

With the advent of social media in the last decade, as well as its fast growth, there has been great interest on its real value by those who wish to exploit it to further their personal, as well as public ventures.Advertising We will write a custom essay sample on Social Media – It’s Real Value specifically for you for only $16.05 $11/page Learn More In this case, many authors have come up with varied compilations of the advantages, as well as the disadvantages of social media, in their quest to explore the real value of social media. All over the world, questions are being asked on how one can adopt social media to improve their social lives or to increase the productivity of their employees and profits for their organization (Jue, Jackie and Kassotakis 42). Others on the other hand are more concerned with the negative effects that social media may have on their businesses and are, therefore, looking for a solution to these negative effect s, or something that will turn the negative effects into positive effects while maintaining the use of social media. This paper seeks to explore the advantages of social media, in relation to its application both in the social setting as well as in the business setting. This is to expose the real value of social media as it is used today in our social lives as well as in the workplace, so as to be able to fully exploit it. Previously the modes of communication were limited as there were only a few and unreliable or constrained modes of communication. Letters took days or even more than a week to get to the receiver depending on the distance. There were the more reliable phones and fax among others. These days it is easier to keep in touch with other people as there are more effective modes of communication such as social media, which is not only cheaper, but can accommodate a huge amount of content. It is now easier for people to befriend others they have never met or even heard of, who are in faraway countries. It is now easy to communicate to a big congregation at very low costs or even for free. It is also possible to interact with people from different parts of the world and this has greatly contributed to online marketing. People are, therefore, encouraged to adopt these new forms of communication to improve their lives or profiles by communicating with their friends or customers with clearly set goals. This will allow them to reap the maximum benefits of social media.Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More This topic is specifically important for marketers who join social media to attract more clients or people who join social media to make friends. It is important to note that joining social media and befriending someone or following someone, is not enough to enjoy the true value of social media. In some cases, companies have joined social media only to receive bad publicity and loose business through it. At times those who join social media have found themselves attracting the wrong audience. This has led to companies procuring the services of social marketers who concentrate on the social media platform of the company. This is in their quest to avert the negative without having to ignore the platform completely. Most of us have been exposed to social media either directly or in directly. In some cases, those of us who are not party to any of the social networking sites stumble on to them in our daily internet activities or through our friends and family. Whether we like it or not, social media is part of us especially since it commands a huge following on the social front. This has forced even businesses to adopt it since they cannot afford to ignore its magnitude. Among the advantages of social media is the simplicity that it comes with. This has meant that even people with basic knowledge of IT can access it on their phones or their computers. The global reach that comes with social media as well as the ability to customize pages for users depending on the target market, give people as well as companies limitless capabilities. This has been witnessed where information that goes viral has reached millions of people all over the world, and this happens at no extra cost to the owner of the information. This also means that negative information can also spread the same way, which would then be disastrous to the individual or the company. The real value of social media can be explored on the basis of the gains that one intends to get from it. The benefits are divided into two. There are social benefits as well as economic benefits, and the unifying factor in both of these is that all social network users seek one form or the other. The question of value therefore arises when a user seeks to get this by exploiting the networks that social media creates. This therefore means that the only way one can enjoy t he real value of social media is if they capitalized on the networks created. How to capitalize on the networks created is usually up to the individual since people join social media with varied goals. For those who seek to make friends they may need to go a step further and actually physically meet the new friends they have met on the social networks.Advertising We will write a custom essay sample on Social Media – It’s Real Value specifically for you for only $16.05 $11/page Learn More To realize the true value of those friendships people have to leave their computers and phones and actually met the people they have befriended on social media. For companies on the other hand, they can capitalize on the networks created online by ensuring that they capture potential clients, grow their brands and also build onto their customer loyalty to increase it (Scott and Jacka 68). The real value of social media therefore, lies in the ability to cre ate contacts, but can only be enjoyed if a person acts on those contacts. This means that if a marketer is able to attract an audience on social media, he or she should then form a relationship with those that listen or communicate with him or her. Though at times the meetings or the relationships don’t have to be physical the fact remains that after gaining contacts through social media the next step would be to build a relationship with those contacts. It has been noted that some people or companies usually have a huge following on the social networks, but this doesn’t add value to their lives or portfolios in any way. According to Comm and Robbins (36), having thousands of followers on twitter doesn’t mean that all these people care about you or product. It is, therefore, important to make these people care and this can only be done by building relationships outside the social sites. This means that social site should be used as means to identify potential cu stomers and friends and not a popularity platform in itself, if the real value of social media is to be achieved. The knowledge on the real value of social media will help individuals as well as companies to better manage their social image, to ensure that they gain the most out of it. It will also help managers manage their employee’s activities on social media to ensure that any time spent by the employees on social sites translates to either direct or indirect profits for the company. As far as individuals are concerned, the question of how they can gain either financially, socially or even spiritually rests on the kind of people they attract on social media. For someone who is seeking to build a professional profile and attract either employers or personal clients, the adoption of sites such as linked in will obviously give the person a platform that he or she can further his or her professional interests (Powell, Groves and Dimos 92). The brand has to first access the ne eds of the particular social media community as well as its interests as far as social media is concerned. This is meant to help them in developing rules of engagement that they can refer to in the process of establishing themselves in the community.Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More The brand has to identify the right people who can manage their community and more specifically engage with potential customers and ensure their brand is perceived positively. It is advisable to have a platform that one can control content. It is most preferable for companies or individuals building a professional profile to use websites or blogs since they can filter any negative content that may reach their audience and cause them to lose business or credibility. Works Cited Comm, Joel and Robbins, Anthony. Twitter power: how to dominate your market one tweet at a time. New York: John Wiley and Sons. 2009. Print. Jue, Arthur, Marr, Jackie Alcalde and Kassotakis, Ellen. Social media at work: how networking tools propel organizational performance. New York: John Wiley and Sons. 2009. Print. Powell, Guy, Groves Steven and Dimos, Jerry. ROI of Social Media: How to Improve the Return on Your Social Marketing Investment. New York: John Wiley Sons. 2011. Print. Scott, Peter and Jacka, M ike. Auditing Social Media: A Governance and Risk Guide. New York: John Wiley Sons. 2011. Print. This essay on Social Media – It’s Real Value was written and submitted by user Emily C. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

buy custom History and World Civilization essay

buy custom History and World Civilization essay The American civil war began because of the pressure by states in the north to end slavery. The pressure resulted from the conflict between the American federal government and eleven southern states that opposed abolition of slavery in United States. In 1840s and 1850s, Northern mounted a joint effort to revolt against the slavery, which was inconsistent with the Southern states aims. The revolt threatened the economic sustainability of southern states, which depended on the control that they had over slavery for economic growth. In the north, anti-slavery gained roots and the states increased their joint efforts in abolishing slavery. This strengthened further when Abraham Lincoln, a candidate against slavery, won the presidential election in 1860. In 1860, the southern states revolted against the union to protect what they saw as their right to keep slaves. The Southern states, under the leadership of Jefferson Davis, formed the Confederate States of America. While in the north states, under the leadership of Abraham Lincoln, formed The Union. However, The Union had more people compared to the southern states; because there were a total of 25 Northern states against slavery compared to only 11 states that were determined to fight for slavery. In addition to the number of people, The Union under Lincoln had an added advantage over the southern states in terms of production and transport. This gave them economic power over the southern states making them more likely to win the civil war (Perman and Taylor, 2009). In 1865, the southern states surrendered in their fight for slavery. As a result, slavery ended in the history of American under the leadership of Abraham Lincoln. Many people died during the war. About 620000 of the 2.4 million were soldiers. In the end, The Federal Union prevailed and the slavery ended (Walker, 2002). Buy custom History and World Civilization essay

85 Synonyms for House

85 Synonyms for House 85 Synonyms for â€Å"House† 85 Synonyms for â€Å"House† By Mark Nichol An extensive vocabulary exists to describe all the possible variations in the structures in which humans live. This list, which omits most terms of foreign origin and includes temporary and mobile living spaces, includes definitions of many such words to help writers distinguish between them: 1. Abode: Any living space; often used jocularly in a mock-formal tone. 2. Apartment: A living space consisting of one or more rooms in a building or a building complex with at least a few such units. 3. Billet: Quarters in a private home assigned to a member of the military order by an official order (also called a billet), or, informally, living quarters. 4. Boardinghouse: A house that provides room and board (a private or shared room and meals). 5. Bungalow: A small one- or one-and-a-half-story house. 6. Cabin: Originally, a small, crudely constructed one-story dwelling; now, often refers to a vacation home that may be quite large and complex. 7. Caravan: A British English synonym for trailer (see below), in an extension of the sense of a file of vehicles, based on the original meaning of a train of pack animals. 8. Casita: A small house. 9. Castle: Originally, a fortified structure that often served as a dwelling for a nobleman and his family and retainers, now used figuratively for a large, imposing house. 10. Chalet: A characteristic type of house in Switzerland, by extension any similar house; also refers to an Alpine herdsman’s hut. 11. Chateau: A large rural house; also refers to a wine-country estate. 12. Condominium: A unit in an apartment building or a town house complex that is individually owned rather than rented. 13. Cottage: Originally, a small country house (though some cottages were and are not necessarily small), either for vacation use or permanent residence. 14. Countryseat: A country house. 15-16. Digs/diggings: Originally slang referring to student lodgings, now informally referring to any living space. 17. Domicile: A formal term for any place of residence. 18. Double-wide: A mobile home (see below) twice the standard width of a trailer. 19. Duplex: A building with living spaces for two separate residents or groups of residents. 20. Dwelling: A place where one lives. 21. Estate: A piece of land, generally with a large house on it. 22. Farmhouse: A house on a current or onetime farm. 23. Flat: A one-floor apartment. 24. Grange: A farmhouse, but generally refers to the farm itself rather than the living space. 25. Habitation: A living space. 26. Hacienda: A large estate or plantation (see below). 27. Hall: A castle (see above); later, a manor house (see below). 28. Hermitage: A residence or vacation home in a secluded place. 29. Home: A place where one lives, though it also has a qualitative association of the domestic dynamics as opposed to the structure in which people live. 30. Homestead: A home and its adjoining land; also, in the United States, specifically a plot of 160 acres. 31-32. Hooch/hootch: See hut, below. 33. House: A place where one lives, as distinguished from a multiunit building. 34. House trailer: A trailer large enough to serve as a permanent living space, rather than one designed for travel. 35. Houseboat: A boat designed with a superstructure similar to that of a small house, as opposed to a cabin cruiser, which has an interior set into the hull. Some houseboats are navigable, while others are merely floating houses. (Interesting side note: Houseboats are nothing new; the word goes back more than 200 years.) 36. Hovel: A small, often poorly built and squalid house. 37-38. Hut/hutment: A small, simply constructed, and perhaps temporary living space; the latter word may also refer to a collection of huts. 39. Hutch: See hut, above. 40. Lodgement: A place for accommodations. 41. Lodgings: One or more rooms rented as a living space. 42. Lodging house: A house or other building providing living spaces. 43. Manufactured home: See â€Å"mobile home,† below. 44-45. Manor: The house or hall of an estate; also refers to the estate itself; also called a manor house. 46. Manse: A Presbyterian minister’s house provided by a church; also a secular synonym for mansion (see below). 47. Mansion: A large, opulent house. 48. McMansion: A pejorative slang term for a generically unattractive, ostentatious large house. 49. Mobile home: A trailer intended as a permanent, fixed living space. 50. Modular home: A house assembled in sections in a factory and assembled on the building site. 51. Motor home: A large vehicle designed as living quarters; not to be confused with a mobile home (see above). 52. Pad: Living quarters. 53. Palace: A large, elegant house; also, the residence of a monarch or a government leader, and in British English an archbishop or bishop’s official residence. 54. Parsonage: A pastor’s house provided by a church. 55-56. Pension: Hotel or boardinghouse accommodations on the European continent; a building for such purposes is called a pensione. 57. Penthouse: A rooftop structure or living space; also, a shed or an annex. 58. Plantation: An agricultural estate, though the term may refer to the main house on the property. 59. Prefabricated home: See â€Å"modular home,† above. 60. Quarters: One or more areas set aside as living space. 61. Railroad flat: An apartment having a series of rooms arranged in a line. 62. Ranch house: A one-story house typically with a low-pitched roof. 63. Recreational vehicle: See â€Å"motor home,† above. 64. Rectory: A rector or parish priest’s house provided by a church. 65. Residence: Any living space. 66. Rooming house: A house where accommodations are available for rent. 67. Saltbox: A house with a long, rear-sloping roof in back that provides room for two stories in front but only one in back. 68. Shack: See hut, above. 69. Shanty: See hut, above. 70-72. Shotgun house: A house in which the rooms are arranged in a line; also called a shotgun cottage or shotgun shack. 73. Split level: A house with separate levels set off from each other. 74. Suite: A living space consisting of a set of rooms. 75-76. Tenement: Broadly, any living space, but in practical usage an apartment building of low-quality construction; also called a tenement house. 77-79. Town house: A two- or three-story house often connected to one or more similar living spaces; also called a row house or a townhome. The term also can refer to a house in town, especially a city residence of a household that lives primarily in a house in the country. 80. Tract house: One of a collection of similar-looking houses built a particular tract, or plot, of land. 81. Trailer: A mobile structure designed to be towed by a vehicle and used as a temporary living space. 82. Triplex: A building with living spaces for three separate residents or groups of residents. 83. Vicarage: A house for a vicar provided by a church. 84. Villa: A large rural or suburban house; also, in British English, an urban house with a yard that may be connected to other identical living spaces. 85. Walk-up: A multistory apartment building with no elevator, or an apartment in the structure. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:50 Slang Terms for MoneyRound vs. AroundHow to Address Your Elders, Your Doctor, Young Children... and Your CEO

Adaptive Social Networks Research Paper Example | Topics and Well Written Essays - 1000 words

Adaptive Social Networks - Research Paper Example to conduct an experiment on the development of a referral system. The referral system is to support interaction of agents with others by directing users to those agents who may provide the information they need. 1A research was done on an architecture that is fully distributed and has agents who maintain privacy and autonomy from its users. 2In 1997, Kautz and the group developed methods of graph analysis for referral systems where the person with the required information is found by use of referral chains. The informal person-to-person social networks are used to construct what is termed as the ‘referral chains of request. 3According to Bin Yu et al., the research conducted by Kautz et al. concentrated more on the problem of referral information generation at the expense of the dynamic aspects of referral systems. The aim of the research conducted by Bin Yu et al. was to study the dynamics of social structures which most referral systems studied. The agents in their architecture learn models of each other in terms of sociability and expertise. They described an adaptive social network for information access that is intended to be an accurate, dynamic and evolving multi agent system that can achieve the effect of informal social networks that exist in an organization or community. In it, there is a distinction between a user’s interest and their expertise. Each user is associated with a personal agent. This agent is the first to see the user’s queries. He/she then decides the contacts to which the queries are sent. The agent that receives the query then decides if it suits its user and lets them see it. Alternatively, the receiving agent can respond with referrals to other users. The receiving user or agent can also choose not to respond in any way and discard the query. A query basically consists of a query vector and the requester’s ID, email address and a limit on the number of

Literary vs. Research Theory Essay Example | Topics and Well Written Essays - 250 words

Literary vs. Research Theory - Essay Example The final example is the New Criticism based on moral and religious structures (Klarer, 2004). Research theory, on the other hand, is a systematic method, mostly used in social sciences, to generate new theories or test existing ones on the basis of data analysis. In the case of creation of a new theory, an existing theory is used as a basis for suggestions as to what kind of research should be carried out. Challenging an existing theory consists of using data as dictated by the null hypothesis based on the existing theory. Examples of research theories include descriptive theories, co relational theories and experimental theories (Klarer, 2004). Both literary and research theories have methods or schools of thought that cannot be clearly cut from one another. They both provide a general sense of a basis in which we can base our arguments as we try to explain the complexities of various aspects in life. Both theories are important in attempting to rationalize different phenomena, and in trying the core cause-effect relationship (Klarer,

An Exploration Of Leadership Style Of Howard Schultz Management Essay

An Exploration Of Leadership Style Of Howard Schultz Management Essay This essay explores the leadership style of a successful international businessman, Howard Schultz, the Chief Executive Officer of Starbucks coffee-house company, arguably the worlds most successful coffee company. Fellner (2008) credited Schultz with having a highly successful year in 2003 à ¢Ã¢â€š ¬Ã‚ ¦ with a net sales of $4.1 billion (almost twice what it had earned in 2000 when it yielded $265 million (p.16). Schultz was ranked as the 354th richest person within the USA in 2006 with a net worth of over one billion dollars (Forbes.com, 2006). Schultz joined the Starbucks Company initially as an executive in the early 1980s before becoming chief executive officer in 1987 and was credited for developing the company into an internationally recognized brand and multi-national corporation (James, 2009). He took a step down from CEO to Chairman in 2000 and witnessed the company struggle through the economic down-turn before returning to the helm as CEO in 2008 and navigating the compa ny through an international expansionist strategy whilst reducing the number of physical companies in the domestic US market. The premise of relevant leadership theories and models will be used to analyze the topic of Schultzs leadership style. In particular, one will assess the type of skills that he has demonstrated in order to ascertain his style of leadership in terms of competencies and meta-competencies. This assignment will enable the reader to understand what makes a successful entrepreneur and global leader by providing a lens into their world-view. In conjunction with references to academic discourse, the components of this effective leader are illuminated through a personal bibliography within the following section. CRITICAL ANALYSIS: LEADERSHIP THEORIES AND SCHULTZS LEADERSHIP STYLE Burns (1978) introduced a theory on leadership that has had global implications for organizations. At the heart of Burns argument was a differentiation between two different types of leader: transformational and transactional. The latter often bases his approach on interactions and exchanges with those at lower organizational tiers in order to meet his desired strategic goals. In turn, his employees get what they require such as a salary, praise or promotion in exchange for what the leader values (such as effective performance levels). Conversely, a transformational leader seeks to redress employee/follower concerns and meet their desires whilst leading effectively and dealing with organizational issues at a higher contextual level. In this latter respect, followers are accorded respect and encouraged to develop as persons in their own right. They are also encouraged to participate at a collective level in order to ensure organizational objectives are met. Transformational Leaders te nd to adapt a selling style of leadership. The influence of this approach is captured in the following quote: [It] engenders high levels of motivation and commitment among followers/members. The emphasis is on generating a vision for the organisation and leaders abilities to appeal to the higher ideals and values of followers/members in order to achieve high performance, high commitment and high inclusion to an organisation or system (Rodgers et al; 2003: p.16). The emphasis shift from Transactional to Transformational leadership occurred in order to redress the hierarchical imbalance associated with Transactional theories by encouraging active participation and inclusion amongst followers. Discourse widely proffers that effective leadership development is an ambiguous and contested concept due in part to the variability of peoples leadership styles. Bryman (2007) argues that heroic and hierarchical forms of leadership that focus on a leaders competencies and behaviours have traditionally prevailed within business circles yet are increasingly unsuitable in the current and somewhat chaotic, global business environment (Collinson, Collinson, 2009: p.367). It is widely argued that modern leaders must eschew novel skill-sets, meta-competencies such as inter-personal skills and positive behaviours in order to increase organizational efficiencies and effectiveness (Kiel and Watson, 2009). Kutz discusses some of the tensions emanating from globali zation and free-market structures where a: Constant pressure to innovate, gives rise to continually changing contexts. In turn, these phenomena require executives and leaders to respond and adapt to quickly changing contexts (2008: p.18). Schultz recent advocated the use of mobile technology to enhance the efficiency and effectiveness of the company by accepting purchase payments through a mobile device. A Starbucks Card-Mobile iPhone application also enables use in a gift card capacity by presenting a technically secure QR bar code for baristas to scan in front of a high-tech 2D scanner during the payment process (Butcher, 2010). Participating customers now have the ability to reload their card balance via their mobile device using a major credit card. They also have the ability to check the status of their My Starbucks Reward status and to search for Starbuck stores in situ (ibid). From an historical perspective and before mobile technologies were piloted and implemented across New York Stores, Schultz had a vision to create 2000 physical stores by the year 2000. Some observers credit this vision with the driver behind Starbucks success. Schultz used his ability to translate this vision across the organizations management teams and supervisors who possessed micro level visions that directly sustained and supported his aims: His powerful communication skills define a leader who knows not only what he stands for, but also the values he promotes, and who knows how to make an emotional connection with his listeners (Bloomberg Businessweek, 2006: n.p). At a lower contextual level, management and supervisors directly supported their staff by providing them with the opportunity and resources to grow through various activities such as coaching, training, mentoring and educational opportunities. A shift towards a situated, networked and fluid leadership style based on n ovel forms of participation has been the consequence of Schultzs actions. Schultz stresses the importance of sharing both the success and the credit of entrepreneurship (Neff Citrin, 1999). Collinson Collinson cited research by Bolden et al. (2008, 2009) within the higher education establishments which identified strong evidence of distributed leadership. Conversely, and paradoxically, respondents (employees) also recognized the importance of powerful and inspiring leaders (2009: p.376). Schultz advocated the purchase of companies including Seattle Coffee Company in the UK and subsequently expanded their operations beyond the United States into Europe and South East Asia. By 2003 the number of stores rose to 6,000 and by 2010 approximately 16 thousand stores existed in over 50 countries (New York Times, 2010). The success of Starbucks has been attributed to Schultz collaborative style that contained powerful social essence, encouraged follower empowerment and which was seen as non-hierarchical and less-centralized compared to many other business models. Starbucks business strategy was driven by a man who exhibited effective leadership skills by empowering lower-tiered management and staff to participate in decision-making activities (associated with the 2000 vision) and by, for instance, providing universal healthcare for all employees. Starbucks uses 2 mission statements which are noted in the companys website: To inspire and nurture human spirit one person, one cu p, and one neighbourhood at a time and Starbucks is committed to a role of environmental leadership in all facets of our business (www.starbucks.com). James (2009) recently noted how the company still prides itself on its treatment of workers (baristas) who receive the same health benefits as all other tiers of the company: He gave baristas health care plus a share of the profit. When the AIDS epidemic was at its height, Starbucks paid for terminal illness care for employees for 29 months until the government took over (n.p). James also noted some of the current tensions facing Starbucks Corp and its CEO in particular. Schultz may have provided all employees with a 401(k) plan and stock options (including health benefits); however Starbucks Workers Union has restricted rights which limit its ability to defend staff against low-paid work and unsociable hours. James noted how Schultz stated: I was convinced that under my leadership, employees would come to realize that I would listen to their concernsà ¢Ã¢â€š ¬Ã‚ ¦If they had faith in me and my motives, they wouldnt need a union. On his return to the CEO fold in 2008, Schultz planned to dramatically reverse a decline in sales and achieve a turnaround in the companies financial performance at a time when the business world presumed that Starbucks had effectively lost its innovative edge. He advocated the closure of 300 US stores and cut hundreds of jobs yet aggressively opened hundreds of new stores beyond the US market (New York Times, 2010). Schultz took the decision to downsize in the US market and expand further globally with the support of his senior management team. This reflects Hughes, Ginnett, and Curphy (1999, p. 365), who found that: [members] solidify into an interdependent team of mutually supporting friends and colleagues (cited in Bentley et al; 2004). Tobak, (2009) questions whether Schultz had the vision at that time to acknowledge that Starbucks undertook such changes without foreseeing the problems that may ensue. He conveniently blamed the economic downturn  [1]  for much or Starbucks p roblems when in fact significant problems occurred approximately 18 months before the economy: à ¢Ã¢â€š ¬Ã‚ ¦took a nose dive. From January 2007 to August 2008, its share price was off 60 percent while the Nasdaq index was essentially flat. This is not about the economy, and Schultz knows it (n.p). Schultz stated in a recent July/August 2010 Harvard Business Review article: The past two years have been transformational for the company and, candidly, for me personally. When I returned, in January 2008, things were actually worse than Id thought. The decisions we had to make were very difficult, but first there had to be a time when we stood up in front of the entire company as leaders and made almost a confession-that the leadership had failed the 180,000 Starbucks people and their families. And even though I wasnt the CEO, I had been around as chairman; I should have known more. I am responsible. We had to admit to ourselves and to the people of this company that we owned the mistakes that were made. Once we did, it was a powerful turning point. Its like when you have a secret and get it out: The burden is off your shoulders. Cited in Petty (2010: n.p) In early 2009, the company bounced back and has seen more store traffic and renewed earnings growth with Starbucks shares raising to $24 a share. By spring 2010, the company: à ¢Ã¢â€š ¬Ã‚ ¦announced its first dividend to be paid in cash to investors. In April, the company said its profit rose more than eightfold in the second quarter, as more customers visited its stores and spent more (ibid: n.p). Kiel Watson (2009) suggest that most organizational issues encompass human rather than technical challenges and suggest: While no academic study has been conducted on this topic [affective leadership and emotional intelligence], we believe that [those] who are successful in developing the support of their communitiesare ones who expend considerable emotional labo[u]r (p.22). Schultz leadership style has been described in the following terms: They dont teach caring in business schools, and benevolence isnt usually discussed in corporate management seminars. But these values anchor Schultzs leadership philosophy as he seeks to build connections between people through demonstrations of heart and conscience. Starbucks baristas, for example, receive a Green Apron Book that exhorts them to be genuine and be considerate. And the company works hard to treat its coffee growers in Third World countries with dignity while purchasing their products at above-market prices (Meyers, 2005, p. 1) Lara Wyss, Starbucks director of global consumer public relations also noted how: The company is testing concept stores with various platforms that fit in with its Shared Planet pledge hat each new store built in 2010 will be Leadership in Energy and Environmental Design (LEED) certified (Zegler, 2010: p.62). Starbucks has recently introduced three concept stores in Seattle, Disneyland Paris and London. The former was recently redesigned in the light of its heritage concept theme and uses various recycled and revamped materials as part of its dà ©cor. Schultz illustrated examples of effective leadership by embracing a culture of open communication and by constructing active partnerships with his work-force. Schultz style of leadership would be at odds with a somewhat aggressive and negative management style that reflected an authoritarian and hierarchical leadership approach, such as that adopted by Michael OLeary from Ryanair. A Wall Street Journal (2009) article highlighted OLeary s abhorrence and total disregard of trade union power within the airline industry and how his drive for cost savings included the prospect of refusing free food for airline staff if the opportunity arose. Further criticism was directed at him for a perceived lack of moral leadership by refusing to provide wheel chair assistance for disabled passengers (Box Byus, 2005: p.68). Conversely: Starbucks was among the first companies to provide medical benefits to part-time employees. Today, however, Starbucks is spending more on healthcare than on coffee, and the workforce is nervous about shrinking benefits. Were not ever going to turn our backs on our partners [employees], says Schultz reassuringly. Then he faces reality. But we need relief. Where is the money going to come from? (US.news.com, 2005) In this respect, Schultz and OLeary are clearly different types of leaders with opposing leadership styles, yet both have similar beliefs in regards to trade union power. Fellners (2008) book viewed Schultz as the leader of a coffee chain with a proffered liberal consciousness and whose reputation was paradoxically categorized as a symbol of globalization and all that is immoral with free-market capitalism. She found paradoxes in the basis of employee friendly structures that espouse universal healthcare provision with anti trade-unionist practices; and between what she perceived as community individuality and forms of cultural hegemony. Carroll, Levy Richmond (2008) discussed Alvesson and Sveningssons (2003abc) research findings which stipulated that numerous managers involved in leadership development may effectively articulate abstract ideals such as vision and inspiration. However, an inability to define or explain concrete actions undertaken in pursuit of such ideals was also d eemed prevalent (ibid). CONCLUDING NOTES This section will provide a conclusion to the assignment and discuss some of its limitations. It was noted within the main body of text how different leadership styles can influence employee motivation and job satisfaction. A clear comparison can be made between Schultz leadership style and that of a successful entrepreneur in another industry (Michael OLearys Ryanair airline company). It was also discussed above how various leadership styles impact upon employee motivation and job satisfaction. Nelson and Quick (2006) attributed Schultzs leadership to a transformational style because his caring and generous nature reflects transformational leadership qualities. In some respects, it is clear that Schultz shows concern for the whole Starbucks organization and exhibits openness and debate amongst its employees and management rather than pursuing activities out of his own selfish interests. Spillane proposes that: à ¢Ã¢â€š ¬Ã‚ ¦ from a distributed perspective, leadership practice takes shape in the interactions of people and their situation, rather than from the actions of an individual leader (2004: p.3). In realist terms, Fellner (2008) illuminated the chaotic social and business blend that Schultz embraces which seeks to maximize corporate profit by targeting new markets (foreign markets, mobile technology markets) whilst exhibiting sufficient social justice tendencies. It is this paradox that has led Schultz and his team to constantly align itself with one set of principles whilst seeking solace in another set of principles that are arguably at opposing sides of the spectrum. Collinson Collinson (2009) noted how Cameron et al. (2006) viewed effective leaders as: à ¢Ã¢â€š ¬Ã‚ ¦simultaneously paradoxical, integrating factors usually seen as competing, contradictory and even incompatible (ibid: 377). Schultz seems to have used high degrees of emotional intelligence by seeking alliances and partnerships within the Starbucks organization, rather than thrive on adversity and seek economic benefit from unethical channels. As noted above, OLearys approach to staff meals and customer wheel chairs highlight his domineering and hierarchical leadership approach whilst Schultz willingness to support employees suffering from HIV shows aspects of social justice in his personality traits. Schultz embraced change and development in a chaotic, competitive and complicated external environment. He seemed to display a significant amount of vision and emotional intelligence in order to transform the status quo into a global brand in over 50 countries. Overall, the literature suggests that modern leaders must provide effective leadership skills that compliment and encompass traditional management skills. These are increasingly linked to emotional intelligence, empowerment, empowerment, reflection, the ability to take risk without apprehension and the need to reflect upon the ethical and moral consideration of others. Schultz openness for social and ethical practices in pursuit of Starbucks business objectives has been applauded by many observers. Much of Schultz skills included trust building, negotiating with opponents and encouraging mutual co-operation. Therefore, one must possess a combination of hard, technical and softer, intuitive leadership skills in order to solidify their role as an effective leader in all situations. They must also be charismatic and inspirational yet calculated risk takers in order to navigate their respective organizations through the chaos and complexity (for instance, see Wheeler et al., 2007 in Coll inson Collinson, 2009)